Marketing Reimagined with AI
Marketing Reimagined with AI
Marketing Reimagined with AI
Marketing Reimagined with AI
Marketing Reimagined with AI
Tired of guessing your way through so-called growth marketing, lost in a sea of data and unable to make sense of the hundreds of metrics generated daily?
You are not alone. As your full-service performance marketing partner, we cut through the complexity. Our proprietary ETL (Extract, Transform, Load) architecture empowered by customized AI illuminates the vast landscape of your marketing and sales efforts – revealing wins and exposing failures across channels, ad creatives, and target audiences, in ways no human eye can. Our AI-powered insights and visuals hit your audience with precision—boosting the efficiency of every campaign.
For executives
You've seen the weekly reports—the ones with the graphs showing your CPC and ROAS going up or down. But what do they mean? Most people on your team can't seem to explain why those numbers are moving or what your company should do next. Yes, visualizing data is a good start, but charts and graphs are pointless if they can't tell you the "So What.”
Unrivaled Expertise
Our founding team brings deep expertise in marketing and strategy, developed through experience with world-leading consumer brands and top-tier management consulting firms. Leveraging our deep expertise and proprietary technology, we deliver better results much faster and more precisely than legacy players.
How it works - Our Thesis
The core of AI in marketing is our ability to engineer data pipelines capable of ingesting and harmonizing the immense, often noisy, digital marketing and sales data. Our deep industry knowledge and experience in marketing guide us in precisely identifying the critical data points across disparate sources. We meticulously cleanse, structure, and feature-engineer this data, preparing it for collaboration with LLMs.
Leveraging the power of advanced LLMs alongside our professional expertise, we perform diagnostic and predictive analysis, identifying granular attributes driving purchase conversion – insights that remain obscured to even the most experienced human eyes. Then we harness generative AI for rapid, programmatic ad creative optimization - yes we make ad creatives based on facts and data. This enables fast multivariate A/B testing, allowing us to tailor content to fast evolving consumer tastes.
Trained and Proprietary Human Models:
While rapidly evolving AI technologies are making impressive strides in generating visuals that closely resemble real studio and natural environments, creating human models that authentically fit specific cultural and situational contexts remains a major challenge. Maintaining a consistent identity across different poses, expressions, and backgrounds is especially difficult. This is especially so for commercial A/B testing.
Relying solely on prompt-based generation is unlikely to be commercially viable, as preserving identity through rapid iterations remains elusive without the use of pre-trained, proprietary human models. These models need to look and feel like local talent (actors, models, and other performers)—familiar and relatable to the target audience.
In the highly competitive world of digital marketing, even subtle differences can make a significant impact.
Who We Are
Cosmetics brand
A new Korean perfume brand faced significant challenges. Still finalizing its brand identity, it struggled to find its voice and appeal to customers in Korea's intensely competitive market. The CEO aimed to position it as a luxury, high-end brand, using phrases like "French artisan" and evoking "Mediterranean beaches, hills, and villas." However, the brand lacked strong and authentic associations with these concepts. Consequently, the resulting images, while pretty, failed to resonate with potential customers, and sales remained stagnant.
Unexpectedly, an unsolicited YouTube Shorts video became a viral hit, driving a sudden surge in sales. The brand's room spray was featured by a female content creator known for her intense, CrossFit-style workouts, who enthusiastically praised its scent. Our team's analysis of performance marketing data revealed a key insight: the appeal of a confident woman embracing highly intensive and competitive sports strongly resonated with the local market. Furthermore, the Shorts video effectively demonstrated the room spray's utility for sports gear, specifically before or after strenuous workouts, which customers found highly appealing. Leveraging this data-driven hypothesis, the team developed and validated the new identity for the brand.
Our team continued to push boundaries. We expanded our experimentation, using iterative A/B testing on digital advertising platforms to explore diverse models, backgrounds, settings, and themes. Our proprietary Generative AI technology and IPs accelerated these tests, enabling us to integrate live customer feedback quickly. Client executives also recognized the value of our scientific, data-driven creative strategy and fully onboarded.
We discovered that customers responded even more positively to couples working out together. Critically, we observed that audiences still preferred the female model to take the lead, clearly expressing her opinions, preferences, and frustrations related to intense workouts. We validated this powerful combination with further AI-generated creatives tested on digital advertising platforms.
Leveraging this proven concept, we facilitated a PPL campaign with the YouTube celebrity who initially brought the brand to prominence. She appreciated our validated insights for her shoot, which allowed her husband to join her in the video. This PPL campaign became a massive success for both the brand and the creator.
Request More Information
We'd be happy to visit your company to demonstrate our solutions and explain how they can support your goals.
Upon request, we also offer special lectures on AI and performance marketing.
(We delivered an all-hands AI lecture and Q&A session for Unilever Korea in July 2025)
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Address
HQ
(Corporate Headquarters)
H101, Offices 904-905, Cheongsu 5-ro, Dongnam-gu, Cheonan-si, Chungcheongnam-do,
Republic of Korea, 31157
Seoul Office
4F, Dahyeong Bldg, 21, Teheran-ro 83-gil, Gangnam-gu Seoul,
Republic of Korea , 06168