Marketing Reimagined with AI
Marketing Reimagined with AI
Marketing Reimagined with AI
Marketing Reimagined with AI
Marketing Reimagined with AI
Tired of guessing your way through creative work?
You are not alone. As your full-service performance marketing partner, we cut through the complexity. Our proprietary ETL (Extract, Transform, Load) architecture empowered by customized AI illuminates the vast landscape of your marketing and sales efforts – revealing wins and exposing failures across borders, segments, and channels, in ways no human eye can. Our AI-powered visuals and strategies hit your audience with precision—boosting the efficiency of every campaign
For executives
Navigating the messy world of marketing and sales to make timely decisions, we bring l'AIght – clarity powered by AI.
Unrivaled Expertise
Our founding team brings deep expertise in marketing and strategy, developed through experience with world-leading consumer brands and top-tier management consulting firms. Our advisor is a Stanford-trained computer engineer with computer graphics and simulation experience at Meta. Leveraging our deep expertise and proprietary technology, we deliver better results much faster and more precisely than legacy players.
How it works - Our Thesis
The power of AI in the marketing revolution isn't in generating aesthetically pleasing visuals. Its core lever is our ability to engineer data pipelines capable of ingesting and harmonizing the immense, often noisy, digital marketing and sales data. Our deep industry knowledge and experience in marketing and strategy guide us in precisely identifying the critical data points across disparate sources. We meticulously cleanse, structure, and feature-engineer this data, preparing it for collaboration with LLMs.
Leveraging the power of advanced LLMs alongside our professional expertise, we perform diagnostic and predictive analysis, identifying granular attributes driving purchase conversion – insights that remain obscured to even the most experienced human eyes. Then we harness generative AI for rapid, programmatic creative optimization. This enables fast multivariate A/B testing, allowing us to tailor content to fast evolving and diverging consumer tastes.
Trained and Proprietary Human Models:
While rapidly evolving AI technologies are making impressive strides in generating visuals that closely resemble real studio and natural environments, creating human models that authentically fit specific cultural and situational contexts remains a major challenge. Maintaining a consistent identity across different poses, expressions, and backgrounds is especially difficult. This is especially so for commercial A/B testing.
Relying solely on prompt-based generation is unlikely to be commercially viable, as preserving identity through rapid iterations remains elusive without the use of pre-trained, proprietary human models. These models need to look and feel like local talent (actors, models, and other performers)—familiar and relatable to the target audience.
In the highly competitive world of digital marketing, even subtle differences can make a significant impact.
Our Models
Sungjin
Soha
Who We Are
Sung is a seasoned executive with a proven track record in scaling two of Korea’s leading e-commerce unicorns—Ohouse (오늘의집) and Kurly (마켓컬리). His expertise spans service and logistics operations, fundraising, and M&A.
As the representative of Ocado Group in Korea, Sung led one of the largest partnerships in Lotte Shopping’s history, earning the trust of key decision-makers. He also supported Aeon Group’s ambitious entry into Japan’s online grocery market under the “Green Beans” brand.
Prior to his transition into e-commerce, he was a management consultant at McKinsey & Company, working across the Seoul and Houston offices. He advised leading global technology companies on go-to-market strategies for products such as laptops, smartphones, cameras, and semiconductors across Europe, North America, and China. Sung holds a BA in Business Administration from Yonsei University, an MSc in Global Governance and Diplomacy from the University of Oxford, and an MBA from MIT Sloan.
Woosang is a seasoned digital marketing expert whose background in computer programming sets him apart in the field.
His ability to extract, analyze, and translate complex performance marketing data into clear, actionable insights empowers client executives to make informed strategic decisions.
Beginning his career at Reckitt Benckiser, Woosang quickly demonstrated a talent for exponential brand growth, earning the trust and confidence of CEOs across leading personal homecare and cosmetics brands. He holds a BS in Astronomy and an MS in Management Systems from Yonsei University.
Heechul has joined the team as Head of AI Visual Generation. He's an expert in setting up, operationalizing, and training Generative AI models for visual content, including Stable Diffusion, Flux, and various cutting-edge AI visual technologies. He's also a renowned author and lecturer on this topic. In particular, his books and lectures delve deeply into advanced ComfyUI techniques—focusing on natural inpainting, image directing, and video generation workflows grounded in strong theoretical understanding. His original workflows have garnered significant attention across the industry, especially his innovative techniques for integrating real-world objects and people into synthetic visual content, which are now widely adopted across multiple sectors.
Before joining, Heechul was a researcher at Samsung Electronics' Semiconductor Division and a member of the Advanced Photonics Research Institute. He holds a Ph.D. and MS from École Polytechnique in France and a BS from Kyung Hee University in Korea.
Cosmetics brand
A new Korean perfume brand faced significant challenges. Still finalizing its brand identity, it struggled to find its voice and appeal to customers in Korea's intensely competitive market. The CEO aimed to position it as a luxury, high-end brand, using phrases like "French artisan" and evoking "Mediterranean beaches, hills, and villas." However, the brand lacked strong and authentic associations with these concepts. Consequently, the resulting images, while pretty, failed to resonate with potential customers, and sales remained stagnant.
Unexpectedly, an unsolicited YouTube Shorts video became a viral hit, driving a sudden surge in sales. The brand's room spray was featured by a female content creator known for her intense, CrossFit-style workouts, who enthusiastically praised its scent. Our team's analysis of performance marketing data revealed a key insight: the appeal of a confident woman embracing highly intensive and competitive sports strongly resonated with the local market. Furthermore, the Shorts video effectively demonstrated the room spray's utility for sports gear, specifically before or after strenuous workouts, which customers found highly appealing. Leveraging this data-driven hypothesis, the team developed and validated the new identity for the brand.
Our team continued to push boundaries. We expanded our experimentation, using iterative A/B testing on digital advertising platforms to explore diverse models, backgrounds, settings, and themes. Our proprietary Generative AI technology and IPs accelerated these tests, enabling us to integrate live customer feedback quickly. Client executives also recognized the value of our scientific, data-driven creative strategy and fully onboarded.
We discovered that customers responded even more positively to couples working out together. Critically, we observed that audiences still preferred the female model to take the lead, clearly expressing her opinions, preferences, and frustrations related to intense workouts. We validated this powerful combination with further AI-generated creatives tested on digital advertising platforms.
Leveraging this proven concept, we facilitated a PPL campaign with the YouTube celebrity who initially brought the brand to prominence. She appreciated our validated insights for her shoot, which allowed her husband to join her in the video. This PPL campaign became a massive success for both the brand and the creator.
Address
HQ
(Corporate Headquarters)
H101, Offices 904-905, Cheongsu 5-ro, Dongnam-gu, Cheonan-si, Chungcheongnam-do,
Republic of Korea, 31157
Seoul Office
WeWork, Samseong Station II
10F, 518, Teheran-ro Gangnam-gu Seoul,
Republic of Korea , 06180