ABOUT
Tired of guessing your way through creative work?
You are not alone. As your full-service performance marketing partner, we cut through the complexity. Our proprietary ETL (Extract, Transform, Load) architecture empowered by customized AI illuminates the vast landscape of your marketing and sales efforts – revealing wins and exposing failures across borders, segments, and channels, in ways no human eye can. Our AI-powered visuals and strategies hit your audience with precision—boosting the efficiency of every campaign
For executives
Navigating the messy world of marketing and sales to make timely decisions, we bring l'AIght – clarity powered by AI.
Unrivaled Expertise
Our founding team brings deep expertise in marketing and strategy, developed through experience with world-leading consumer brands and top-tier management consulting firms. Our advisor is a Stanford-trained computer engineer with computer graphics and simulation experience at Meta. Leveraging our deep expertise and proprietary technology, we deliver better results much faster and more precisely than legacy players.
How it works - Our Thesis
The power of AI in the marketing revolution isn't in generating aesthetically pleasing visuals. Its core lever is our ability to engineer data pipelines capable of ingesting and harmonizing the immense, often noisy, digital marketing and sales data. Our deep industry knowledge and experience in marketing and strategy guide us in precisely identifying the critical data points across disparate sources. We meticulously cleanse, structure, and feature-engineer this data, preparing it for collaboration with LLMs.
Leveraging the power of advanced LLMs alongside our professional expertise, we perform diagnostic and predictive analysis, identifying granular attributes driving purchase conversion – insights that remain obscured to even the most experienced human eyes. Then we harness generative AI for rapid, programmatic creative optimization. This enables fast multivariate A/B testing, allowing us to tailor content to fast evolving and diverging consumer tastes.
Trained and Proprietary Human Models:
While rapidly evolving AI technologies are making impressive strides in generating visuals that closely resemble real studio and natural environments, creating human models that authentically fit specific cultural and situational contexts remains a major challenge. Maintaining a consistent identity across different poses, expressions, and backgrounds is especially difficult. This is especially so for commercial A/B testing.
Relying solely on prompt-based generation is unlikely to be commercially viable, as preserving identity through rapid iterations remains elusive without the use of pre-trained, proprietary human models. These models need to look and feel like local talent (actors, models, and other performers)—familiar and relatable to the target audience.
In the highly competitive world of digital marketing, even subtle differences can make a significant impact.
Our Models
Sungjin
Soha
