Laight AI brings full visibility
to your digital marketing blind spots
Laight AI brings full visibility to your digital marketing blind spots
Running digital campaigns often feels like navigating in the dark.
Laighthouse is built to be your AI lighthouse:
cutting through the fog and guiding your campaigns to solid results.
As you scale across multiple brands, channels, and markets,
the complexity quickly outgrows any individual marketer
As you scale across multiple brands, channels, and markets,
the complexity quickly outgrows any individual marketer
the complexity quickly outgrows any individual marketer
As you scale across multiple brands, channels, and markets,
Why Laight AI
What makes our AI Agent different
Deep ecommerce and marketing expertise, coded into domain-specific AI agents.
01 / DOMAIN EXPERTS
AI agents built by the people who scaled Korea's e-commerce unicorns
AI agents built by the people who scaled
Korea's e-commerce unicorns
Built by the executive who drove growth at Kurly and Ohouse, alongside a 15-year performance marketing expert. Years of deep expertise are baked into the core logic of our AI agents.
Domain Expertise
Proven Track Record
02 / PROPRIETARY TECHNOLOGY
Performance marketing-specific technology IP — built in-house
Performance marketing-specific
technology IP — built in-house
We don't just feed raw data into a general-purpose LLM. Our proprietary reasoning compiler recommends the optimal media mix. Our custom ComfyUI workflow produces ad creatives with proven performance.
Reasoning Compiler
ComfyUI
03 / PARTNERSHIP APPROACH
A solution that grows alongside your business, not a one-time handoff
A solution that grows alongside your business,
not a one-time handoff
We don't ship a finished product and walk away. We build alongside our partners incorporating advertiser and agency feedback to continuously improve - until your team feels like it's truly your AI.
AX Partner
Collaborative Deployment
Why Laight AI
What makes our AI Agent different
Deep ecommerce and marketing expertise, coded into domain-specific AI agents.
01 / DOMAIN EXPERTS
AI agents built by the people who scaled Korea's e-commerce unicorns
AI agents built by the people who scaled
Korea's e-commerce unicorns
Built by the executive who drove growth at Kurly and Ohouse, alongside a 15-year performance marketing expert. Years of deep expertise are baked into the core logic of our AI agents.
Domain Expertise
Proven Track Record
02 / PROPRIETARY TECHNOLOGY
Performance marketing-specific technology IP — built in-house
Performance marketing-specific
technology IP — built in-house
We don't just feed raw data into a general-purpose LLM. Our proprietary reasoning compiler recommends the optimal media mix. Our custom ComfyUI workflow produces ad creatives with proven performance.
Reasoning Compiler
ComfyUI
03 / PARTNERSHIP APPROACH
A solution that grows alongside your business, not a one-time handoff
A solution that grows alongside your business,
not a one-time handoff
We don't ship a finished product and walk away. We build alongside our partners incorporating advertiser and agency feedback to continuously improve - until your team feels like it's truly your AI.
AX Partner
Collaborative Deployment
Why Laight AI
What makes our AI Agent different
Deep ecommerce and marketing expertise, coded into domain-specific AI agents.
01 / DOMAIN EXPERTS
AI agents built by the people who scaled Korea's e-commerce unicorns
AI agents built by the people who scaled
Korea's e-commerce unicorns
Built by the executive who drove growth at Kurly and Ohouse, alongside a 15-year performance marketing expert. Years of deep expertise are baked into the core logic of our AI agents.
Domain Expertise
Proven Track Record
02 / PROPRIETARY TECHNOLOGY
Performance marketing-specific technology IP — built in-house
Performance marketing-specific
technology IP — built in-house
We don't just feed raw data into a general-purpose LLM. Our proprietary reasoning compiler recommends the optimal media mix. Our custom ComfyUI workflow produces ad creatives with proven performance.
Reasoning Compiler
ComfyUI
03 / PARTNERSHIP APPROACH
A solution that grows alongside your business, not a one-time handoff
A solution that grows alongside your business,
not a one-time handoff
We don't ship a finished product and walk away. We build alongside our partners incorporating advertiser and agency feedback to continuously improve - until your team feels like it's truly your AI.
AX Partner
Collaborative Deployment
TEAM
Built by the minds who scaled top-tier platforms and brands
TEAM
Built by the minds who scaled top-tier platforms and brands
Co-Founders
Proven experts in the e-commerce and marketing space
Sungjoo Kang
Co-Founder & CEO
E-commerce growth expert behind the rise of Ohouse and Kurly.
Before joining the e-commerce industry, Sungjoo was a consultant at McKinsey & Company's Seoul and Houston offices. He holds a BA in Business Administration from Yonsei University, an MSc in Diplomatic Studies from the University of Oxford, and an MBA from MIT Sloan School of Management.
Woosang Kim
Co-Founder & Chief Data Architect
Digital marketing expert with a software engineering background
Woo-sang began his career as a Brand Manager at Reckitt Benckiser. He holds a BS in Astronomy & Space Science and an MS in Management from Yonsei University. He has driven explosive growth across multiple brands by combining software engineering capabilities with deep performance marketing expertise.
Tech Team
Deep expertise in building AI infrastructure and Agentic AI
Heechul Woo
Visual AI Expert
Samsung Electronics Semiconductor R&D Center
PhD in Physics, École Polytechnique (France)
Keonju Kim
AI Engineer
LG CNS
BS in Computer Engineering, Sungkyunkwan University
Hyungjun Jo
Backend Engineer
MiniRecord (AI persona chatbot)
BS in Electrical & Electronic Engineering, Yonsei University
Minhyeok Son
Backend Engineer
BS in Software Engineering, Sungkyunkwan University
Marketing Planning & Operations
Hands-on performance marketing campaign expertise
Minseong Kim
AI Marketing Strategist
Media.Monks, RTB House, DataVisor
BA in Business Administration, Hanyang University
Hyejin Park
Digital Marketing Manager
Marketing campaigns for CPG and K-Beauty brands
BA in Asset Management, Kwangwoon University
TEAM
Built by the minds who scaled top-tier platforms and brands
Co-Founders
Proven experts in the e-commerce and marketing space
Sungjoo Kang
Co-Founder & CEO
E-commerce growth expert behind the rise of Ohouse and Kurly.
Before joining the e-commerce industry, Sungjoo was a consultant at McKinsey & Company's Seoul and Houston offices. He holds a BA in Business Administration from Yonsei University, an MSc in Diplomatic Studies from the University of Oxford, and an MBA from MIT Sloan School of Management.
Woosang Kim
Co-Founder & Chief Data Architect
Digital marketing expert with a software engineering background
Woo-sang began his career as a Brand Manager at Reckitt Benckiser. He holds a BS in Astronomy & Space Science and an MS in Management from Yonsei University. He has driven explosive growth across multiple brands by combining software engineering capabilities with deep performance marketing expertise.
Tech Team
Deep expertise in building AI infrastructure and Agentic AI
Heechul Woo
Visual AI Expert
Samsung Electronics Semiconductor R&D Center
PhD in Physics, École Polytechnique (France)
Keonju Kim
AI Engineer
LG CNS
BS in Computer Engineering, Sungkyunkwan University
Hyungjun Jo
Backend Engineer
MiniRecord (AI persona chatbot)
BS in Electrical & Electronic Engineering, Yonsei University
Minhyeok Son
Backend Engineer
BS in Software Engineering, Sungkyunkwan University
Marketing Planning & Operations
Hands-on performance marketing campaign expertise
Minseong Kim
AI Marketing Strategist
Media.Monks, RTB House, DataVisor
BA in Business Administration, Hanyang University
Hyejin Park
Digital Marketing Manager
Marketing campaigns for CPG and K-Beauty brands
BA in Asset Management, Kwangwoon University
History
A brief track record with momentum
Founded in April 2025. Shipped a proprietary AI agent within a year. We move fast and deliver.
History
A brief track record with momentum
Founded in April 2025. Shipped a proprietary AI agent within a year. We move fast and deliver.
2026
2026
March
Laighthouse AI agent launched
May
Awarded additional TIPS
commercialization funding
July
Selected for ‘Deep-tech Incubating
Program for Startups’ by
the Korean government
Selected for ‘Deep-tech Incubating
Program for Startups’ by the
Korean government
July
Advanced to the Top 150 in the
NVIDIA Inception Challenge 2026
2025
2025
April
Company founded
May
KRW1 Billion seed investment secured (Xquared)
July
Selected for TIPS startup program for R&D grants· Selected for Korea Credit Guarantee Fund’s startup support
October
Agency services launched (Namyang Dairy, Saturday Skin) — Agency service fully phased out since the launch of Laighthouse to eliminate any conflict of interest with our users
And we're just getting started.
2025
April
Company founded
May
KRW1 Billion seed investment secured (Xquared)
July
Selected for TIPS startup program for R&D grants· Selected for Korea Credit Guarantee Fund’s startup support
October
Agency services launched (Namyang Dairy, Saturday Skin) — Agency service fully phased out since the launch of Laighthouse to eliminate any conflict of interest with our users
2026
March
Laighthouse AI agent launched
May
Awarded additional TIPS commercialization funding
July
Selected for ‘Deep-tech Incubating Program for Startups’ by the Korean government
July
Advanced to the Top 150 in the NVIDIA Inception Challenge 2026
And we're just getting started.
News
Laight AI in the press
Making headlines: Our journey of innovation and growth
News
Laight AI in the press.
Making headlines: Our journey of innovation and growth
News
Laight AI in the press
Making headlines: Our journey of innovation and growth
Built by people who've grown brands. Here to help you grow yours.
Your next digital marketing teammate: An AI agent built on real e-commerce growth experience.